TV, social media, music & more! Dan Malmed, D39 parent and Nielsen SVP/Sales Director US Media, showed Wilmette Junior High School students how math relates to TV ratings and other media.
Quizzing students about what they thought were recent highest performing video games, movies, TV show, and hit songs, Mr. Malmed illustrated how Nielsen analyzes what consumers watch and buy. Students learned how media companies and advertisers interpret Nielsen data generated by “People Meters” to make programming and marketing decisions.